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New Zealand rejects PowerPlate
The "Badwill" that comes with the Powerplate name.
In recent years PowerPlate N.Z. Ltds Product Manager discovered irregularities in the following Vibration Training products he was in charge of selling...
Engineering tests
University tests
Celebrity endorsements
Medical endorsements
Awards carried forward to dis-similar models
These irregularies had been caused by the outsourcing of the manufacturing of product to China where the units quickly succumbed to " quality fading ". This is a practice where the original product is cheapened to cut down overheads to such a point that the product becomes a parody of itself. The units are in essence built by the accountants rather than the engineers that designed the machines. Powerplate was so embarrased with this problem that they lied to the consumer for some time about its actual place of production.
As we have seen with other health products from China , this is never a safe practice for the consumer. PowerPlate was made aware of this problem straight away by its Product Manager whom they later tried to injunct to stop the release of this information with the excuse of "its just business " being given by senior management , the injunction failed.
The worst act....
The most disturbing act that stood out from all the rest to him though was the direct marketing to the disabled of these goods AFTER this quality problem was brought to PowerPlates attention, where no product recall or warning letters were sent to those who had purchased units. Please note these people were not purchasing the units for vanity reasons , they needed them to operate at full function for the good of their health .
He believed these groups where considered "soft targets" as they lacked the resources to question the function of the units so less likely to complain. They where also the group less likely to break the machines.
This behaviour was deemed so unacceptable by their former product manager that the education of the consumer and fitness industry in these matters become paramount. With him being so successfull in N.Z. that Powerplate N.Z. Ltd and its franchised studio system collapsed in 2007. Some choosing to go independant rather than continue carrying the name , the master franchise studio closed for good.
His aim is to create awareness of this situation gobally to polorize opinions , so it can never happen again. Believing the "backlash" against such practices will be so severe as to effect anyone marketing such a label.
So what can you do as a consumer ?
Vote with your wallet. Refuse to use or purchase products from this company and instead invest in more ethical and stable companies. Search the internet, you will find them.
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